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Introduction
You might think you’ve mastered Google My Business (GMB), but there are features hidden in plain sight that can supercharge your branding efforts. 🏆 While most businesses use GMB for basic info like location and hours, there are other tools that can make your brand stand out and build stronger connections with your audience. In this blog, we’re covering surprising GMB features that can help boost your brand.
Feature 1: Virtual Tour Integration
Want to offer your customers a real-life view of your store, restaurant, or venue? Google My Business lets you integrate a 360-degree virtual tour. This feature helps your brand come to life and engages potential customers before they even visit your location. 🏠
Pro Tip: Make sure your virtual tour is high quality, and consider highlighting key areas of your business, like your dining area, office, or product displays.
Feature 2: Welcome Offers for First-Time Visitors
New visitors deserve a little something extra! GMB allows you to create special “welcome offers” for first-time customers, such as a discount or a freebie. 🎁 This feature helps you stand out from competitors and can turn searchers into loyal customers.
Pro Tip: Make your welcome offer time-sensitive to create urgency, increasing the likelihood that new visitors will take advantage.
Feature 3: User-Generated Content Highlighting
When customers upload photos to your GMB profile, these images are a powerful form of UGC that builds social proof. Featuring these photos on your profile encourages other users to engage with your business and leave their own photos and reviews.
Pro Tip: Encourage customers to upload pictures by promoting photo contests or incentives for their participation. 📸
Conclusion
Google My Business is packed with features designed to boost your brand and drive engagement. Whether it’s offering virtual tours, welcome offers, or using free marketing kits, these tools can help you create a memorable brand experience. 🏆 Ready to surprise your audience? Dive into these features and watch your brand visibility grow!
Boost Your Visibility with a Free GMB Audit! Find out where your profile is underperforming and get expert tips to improve. Claim your Free Report and start maximizing your local search impact today!
Here at Rank Boost Media, we’re not just another marketing agency—we’re your partners in launching your business to the next level. 🚀 Based in Malabar, FL, we help local businesses in the Space Coast (and beyond) get seen where it matters most—online. Whether it’s Google Business magic, SEO that actually works, or a website that makes people go “wow,” we’ve got your back. Ready to boost your visibility and take off? Let’s chat and get your business soaring!
