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Does Posting on Google Really Help with Rankings?
You’ve probably wondered this at least once — do Google Business posts actually help you rank, or are they just there to make your profile look “busy”?
Here’s the real answer: they matter more than you think.
But only if you do them right.
Most local business owners either don’t post at all, post randomly, or treat their profile like a second Facebook page. But Google isn’t looking for fluff. It’s looking for relevance, trust, and fresh activity that proves your business is legit.
Let’s break it down.
1️⃣ Google Doesn’t Rank Ghost Towns
If you haven’t posted to your Google profile in months, Google assumes your business isn’t active — or worse, isn’t open.
Yes, really.
Regular posting shows you’re:
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Open and operating
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Paying attention to your listing
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Not a spam or set-it-and-forget-it profile
If Google has to choose between you and a competitor who posts helpful updates every week — guess who wins?
2️⃣ Posts Show You’re Open, Active, and Trusted
Posting is more than just a checkbox. It’s a trust signal.
Each time you post:
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Google crawls and timestamps it
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AI sees it as fresh activity
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Customers see a real, engaged business
Plus, posts show up when someone searches your business directly. That means your latest offer or announcement could be the difference between a call and a scroll-past.
3️⃣ Keywords + Location Mentions Build Relevance
Here’s the juicy part most people miss: your posts are indexed — and they feed Google important signals.
If you include:
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Services you offer (e.g., “pool repair”)
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Locations you serve (e.g., “in Palm Bay, FL”)
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Real language your customers use
…your posts can help you show up for those types of searches. This is how you build relevance without keyword-stuffing your business name (which can get you suspended, BTW).
4️⃣ Posts Help You Rank and Convert
Think of your posts as:
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Mini blog posts for your local area
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Social proof that you’re active
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A way to feature offers, services, or even FAQs
They don’t just help you rank — they help convert curious searchers into real leads.
📲 Example: Someone searches “window cleaning near me,” finds your listing, sees your latest post with “before and after” shots and an offer → boom, you get the call.
5️⃣ Posting Alone Isn’t Enough — But It’s Part of the System
Let’s be clear: posting won’t magically fix a broken profile.
But without regular posts:
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Your listing looks stale
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You miss ranking signals
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You lose trust (with both Google and people)
Think of posts as one gear in the full SEO machine. The more signals you give Google (photos, reviews, consistency, keywords), the more likely it is to trust and rank you.
TL;DR Summary
Yes — posting on your Google Business Profile really does help with rankings.
✅ It shows Google you’re active
✅ It feeds keywords and location data into the system
✅ It keeps your profile fresh for AI and customers
✅ And it increases your chances of converting a view into a call
You don’t need to post fluff. You need to post smart. And consistently.
🤔 FAQ: Google Posts and Ranking
Q: How often should I post to my Google profile?
A: At least once every 3–4 days. Weekly minimum. More if you’re in a competitive market.
Q: What should I even post?
A: Offers, tips, photos of recent work, FAQs, service spotlights — anything that shows what you do and where you do it.
Q: Do keywords in posts help?
A: Yes — especially when they mention services and cities. Google scans all of it.
Q: Will I get calls directly from posts?
A: Sometimes, yes — especially if it includes a strong CTA. But even if not, posts still help your listing rank better (which leads to more calls overall).
@rankboostmedia 🚨 Stop posting random stuff on Google Business—it’s killing your rankings! ✅ Use service keywords + location ✅ Add a strong CTA (call, book, visit site) ✅ Always include a photo or video ✅ Link back to a blog on your website for more authority 📍 Drop a ‘📍’ if you want me to check your Google rankings! 💡 DM me ‘GBP Audit’ for your free AI-powered optimization score & map ranking report! #GoogleBusinessProfile #LocalSEO #GoogleSEO #SEOForSmallBusiness #ServiceBusinessMarketing #DigitalMarketing #MarketingForServiceBusinesses #GoogleMyBusiness #SmallBusinessMarketing #GoogleMapsSEO
👋 Need Help Posting?
We help businesses like yours show up, get calls, and stay consistent — without guessing what to post.
✅ We’ll write, optimize, and post for you
✅ All keyword + location-based
✅ Compliant with Google’s latest changes
👉 Check out our Google Business Management
Or text us at 321-722-7947 and say “Need posts” — we’ll take care of the rest.
