- Admin
- business engagement, customer interaction, customer service, GMB messaging, Google Maps, google my business, local seo
- 0 Comments
- 154 Views
Introduction
Let’s face it—nobody likes a hard sell. 💬🤝 That’s why Google My Business messaging is such a valuable tool for local businesses. It allows you to connect directly with potential customers in a way that feels personal and conversational—not salesy. Whether you’re running a retail store, hair salon, or plumbing service, GMB messaging can help you build trust and turn inquiries into customers. Here’s how to talk to customers the right way using GMB messaging.
1. Respond Quickly, but Keep It Authentic
Customers expect fast responses when they reach out via GMB messaging, but speed doesn’t mean you need to sacrifice authenticity. Answering questions quickly while maintaining a personal, friendly tone is key.
- Why It Matters: According to a Google study, 58% of consumers want a fast response when contacting a business online. Being quick to reply helps build trust and encourages potential customers to move forward with your business.
Pro Tip: Create a few pre-written responses for common questions (like hours or pricing), but always personalize your message with the customer’s name or specific details.
2. Don’t Push the Sale—Provide Solutions
The best part about GMB messaging is that it allows you to start a conversation. Instead of pushing for a sale right away, focus on providing helpful information and answering any questions the customer might have.
- Why It Matters: Customers are more likely to engage with businesses that take a problem-solving approach rather than a salesy one. By being helpful and not pushy, you’ll establish trust and increase the chances of a future sale.
Pro Tip: If someone asks about a product or service, offer helpful advice or solutions first. For example, if you run a pet grooming service, you could say, “Based on your dog’s breed, we recommend this grooming package—let us know if you’d like to book!”
3. Be Clear and Transparent
Transparency is key when it comes to customer interactions. Whether the customer is asking about pricing, services, or availability, give them clear, honest answers upfront.
- Why It Matters: According to HubSpot, 90% of consumers say that transparency is an important factor in choosing which businesses to support. When you provide honest, straightforward answers, you build a foundation of trust that can lead to long-term loyalty.
Pro Tip: If your business has a busy season (like the holidays), let customers know about potential delays upfront and offer alternatives if possible.
4. Keep It Light and Friendly
You don’t need to be overly formal when using GMB messaging. In fact, customers often appreciate a friendly, conversational tone that feels more human.
- Why It Matters: Building rapport through messaging can help make your business stand out. A cheerful tone and friendly demeanor can leave a lasting impression, making customers more likely to choose you over competitors.
Pro Tip: Add a touch of personality! Whether you’re running a local boutique or a dental office, a friendly “We’d love to help you with that!” goes a long way.
Conclusion
GMB messaging is a powerful tool for building customer relationships, but it’s important to strike the right balance between helpful and salesy. By responding quickly, offering solutions, and maintaining a friendly tone, you can connect with potential customers in a way that feels genuine and authentic. Ready to make the most of GMB messaging?
Is your Google My Business profile holding you back? Find out with our Free GMB Audit Report! We’ll show you exactly where you’re not optimized and provide actionable insights to help you rise to the top of local search results.
Claim your free report now and start improving your online presence today!
Here at Rank Boost Media, we’re not just another marketing agency—we’re your partners in launching your business to the next level. 🚀 Based in Malabar, FL, we help local businesses in the Space Coast (and beyond) get seen where it matters most—online. Whether it’s Google Business magic, SEO that actually works, or a website that makes people go “wow,” we’ve got your back. Ready to boost your visibility and take off? Let’s chat and get your business soaring!
