• Hillary Plauche
• GBP posting tips, GBP strategy, get more calls from Google, Google Business Profile content ideas, Google Maps visibility, how to write Google posts, local content for small businesses, local SEO content, service business marketing, what to post on Google Business Profile
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What Should I Post on My Google Business Profile?

Google gives you a free billboard — but most businesses don’t use it. Or worse… they post once and vanish.
If you’re wondering what to post on your Google Business Profile (GBP) to get more calls and stay visible, you’re in the right place.

Posting to your GBP isn’t just “extra content” — it’s one of the key ways Google knows you’re open, active, and ready to serve. But not all posts are created equal.

Here’s what works, what doesn’t, and how to post in a way that actually helps your business get found.

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1️⃣ Why Posting on GBP Matters (More Than You Think)

Google uses your Business Profile activity as a trust signal. If you don’t post regularly, your profile looks inactive — even if you’re working 12-hour days.

✅ Posts show you’re open
✅ They feed Google fresh, crawlable content
✅ They give local searchers a reason to click or call
✅ They help AI tools like ChatGPT and Perplexity identify what you do and where

If you’re not posting, you’re quietly losing visibility to competitors who are.

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2️⃣ What Types of Posts Perform Best

Here’s what Google actually wants to see:

✅ 1. Service Spotlights

Example: “We just finished a pool cleaning in Viera, FL — here’s what you should know about green pool recovery…”

✅ 2. Location-Based Wins

Show your presence in different cities or zip codes.
Example: “Fence installation completed this week in Melbourne 32935!”

✅ 3. Tips + FAQs

Educate while building authority.
Example: “How often should you service your HVAC unit in Florida?”

✅ 4. Offers and Time-Sensitive Updates

Promotions work well — especially when they include a clear CTA.
Example: “Book by Friday and get $25 off your driveway pressure wash.”

✅ 5. Real Photos

Even one behind-the-scenes or on-the-job photo goes further than a stock image ever will.

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3️⃣ How to Use Local + Service Keywords Without Spamming

Google scans your posts — so using keywords strategically helps reinforce what you offer and where you offer it.

Tips:

• Mention the city or zip when appropriate

• Use your primary service keyword naturally (no stuffing)

• Write like you’re talking to a neighbor — that tone works better for AI and humans

💡 Example:
“We installed this new fence for a family in West Melbourne who needed privacy and durability. Our vinyl options are perfect for Florida heat.”

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4️⃣ How Often Should You Post (and What Happens If You Don’t)

Ideal cadence: Every 3–4 days
Minimum: Once a week
Maximum: As often as you have something helpful to say

If you stop posting, Google gradually reduces your visibility. You won’t get penalized — you’ll just quietly fade behind more active profiles.

Remember: Google rewards consistency, not perfection.

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5️⃣ Simple Post Ideas That Build Trust and Visibility

✅ Behind-the-scenes at a job site
✅ Client shoutouts or before-and-after photos
✅ Quick DIY tips (relevant to your service)
✅ Common myths about your industry
✅ “Did you know?” facts with local relevance
✅ Photos of your team, your truck, your tools, your results

The goal: show Google (and customers) that you’re real, local, and doing the work.

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TL;DR Summary

If you’re wondering what to post on your Google Business Profile, start with:

• Real photos

• Local service highlights

• Helpful tips

• Offers or reminders

• And anything that builds trust and shows activity

You don’t need to be perfect. You just need to show up.

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🤔 FAQs About Posting to GBP

Q: How often should I post on Google?
A: Every 3–4 days is ideal. Weekly at minimum. The more consistent you are, the more Google trusts you.

Q: What if I run out of things to say?
A: Look at your recent jobs, questions clients ask, or services you want more of. Real-world content always wins.

Q: Do keywords help in posts?
A: Yes — especially when combined with your city or neighborhood. Just don’t force them.

Q: Can I reuse social media content on GBP?
A: Yes — just tweak it for local relevance. Add a city name or service detail when possible.

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@rankboostmedia

🚨 Your Google Business Profile posts aren’t just for fun—they help you rank higher! 📍 Use location-based keywords (‘Serving Palm Bay & Melbourne!’) 🔑 Optimize for services (‘Looking for HVAC repair near you?’) 🛠 Post before & afters to show real proof of your work 💬 Turn reviews into SEO-boosting posts (‘See how we helped this customer!’) ✅ If you haven’t posted in a while, you’re missing leads! DM me ‘audit’ and I’ll check your profile! #GoogleBusinessProfile #LocalSEO #SmallBusinessGrowth #GoogleRanking #GrowYourBusiness #MarketingForContractors #GoogleMapsSEO #SmallBizTips #SEOForLocalBusiness #PalmBayFL

♬ original sound – Hillary | Google Maps SEO 💥

👋 Want Help Posting the Right Way?

We help businesses post consistently — with the right keywords, locations, and strategy baked in.

✅ Geo-tagged photos
✅ Keyword-rich updates
✅ Local trust signals
✅ No fluff, no filler

👉 Check out our Google Business Management
Or text 321-722-7947 and say “Post Help” — we’ll do it for you.

Hillary Plauche

administrator

Hillary is the founder of Rank Boost Media, a no-BS marketing agency specializing in Google My Business optimization, local SEO, and helping service-based businesses dominate "near me" searches. With a sharp eye for strategy and a knack for cutting through the noise, Hillary helps businesses get real, measurable results—no gimmicks, no empty promises. When not optimizing rankings and making Google work for local businesses, you can find Hillary crafting witty marketing memes, sipping on coffee, or networking with business owners to help them grow. Want to boost your visibility and turn clicks into customers? Let’s talk.