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Introduction
Weâve all been thereâsetting up a Google My Business profile, checking off the boxes, and thinking weâre all set. But hereâs the thing: there are some common GMB mistakes that could be silently tanking your local search performance. đą Don’t worry though, weâve got you covered! Hereâs a list of common GMB blunders and what you should be doing instead to make sure your profile stays optimized and your ranking goes up, not down. đ ââď¸â ď¸
1. Mistake: Inconsistent NAP Information
Your business name, address, and phone number (NAP) are like your online ID card. If theyâre inconsistent, youâre basically telling Google, âI donât really know who I am.â
- Why It Hurts: Google relies on NAP data to ensure your business is legitimate. If there are discrepancies across different directories or platforms, it confuses the search algorithm and hurts your ranking.
Solution: Always ensure your NAP information is consistent on your website, social media, and across local listings. Regularly audit these details to keep everything in line.
Pro Tip: Use a tool like Moz Local to scan the web for inconsistent citations and clean them up fast.
2. Mistake: Not Verifying Your GMB Listing
You wouldnât throw a party without sending out invites, right? Well, not verifying your GMB listing is like setting up a profile and telling no one it exists.
- Why It Hurts: Unverified listings donât appear as often in local search results, and customers may not be able to find you easily. Verified businesses are 2x more likely to be considered trustworthy.
Solution: Get your listing verified by Google! The verification process is simple, and it unlocks features like insights, posts, and more control over your profile.
Pro Tip: Verification typically takes a few days. After that, check in regularly to keep your profile up to date.
3. Mistake: Ignoring Reviews
Ignoring your reviewsâespecially the bad onesâis like leaving your front door open and pretending itâs not raining inside. đ§ď¸ Reviews are your businessâs online reputation, and how you handle them says a lot about your brand.
- Why It Hurts: Google pays attention to reviews as a ranking signal. If you donât engage with them, youâre missing out on a key opportunity to boost both your ranking and customer trust.
Solution: Respond to all reviewsâyes, even the bad ones. A thoughtful response shows potential customers that you care. Plus, more positive reviews can increase your chances of showing up in the coveted Local Pack.
Pro Tip: Ask happy customers to leave reviews shortly after theyâve interacted with your business. Google loves fresh reviews.
4. Mistake: Using Generic or Low-Quality Photos
Your GMB profile is like your online storefront, and generic photos are the equivalent of dirty windows. Customers want to see what your business looks like, what your products are, and how you operate.
- Why It Hurts: According to a BrightLocal survey, businesses with low-quality or no photos receive 60% fewer clicks to their websites and get 45% fewer requests for directions.
Solution: Invest in high-quality photos of your business. Showcase your team, your space, and your products in the best light (literally).
Pro Tip: Post new photos regularly to keep your profile fresh and engaging. Itâs also a small signal to Google that your business is active.
5. Mistake: Neglecting GMB Posts
Youâve got this great platform to post updates, special offers, and eventsâbut if youâre not using it, youâre leaving money on the table. Think of GMB posts as mini ads that appear in local search results.
- Why It Hurts: Businesses that donât regularly post on GMB miss out on engagement and can fall behind in local rankings. GMB posts keep your profile dynamic, which Google likes.
Solution: Post about promotions, events, or special announcements. Make sure to include engaging images and a strong call-to-action (CTA) to drive traffic.
Pro Tip: Aim for at least one GMB post a week to keep your profile active.
Conclusion
Making these common GMB mistakes can silently hurt your local search ranking, but with a few simple fixes, you can boost your visibility and customer engagement. From fixing inconsistent NAP info to posting regularly and engaging with reviews, these small changes make a big difference. Want to know if your GMB profile has more hidden pitfalls?
Is your Google My Business profile holding you back? Find out with our Free GMB Audit Report! Weâll show you exactly where youâre not optimized and provide actionable insights to help you rise to the top of local search results.
Claim your free report now and start improving your online presence today!
Here at Rank Boost Media, we donât just market your businessâwe elevate it to new heights. đ Proudly based in Malabar, FL, weâre your go-to marketing experts for businesses across the Space Coast, including Palm Bay, Melbourne, and West Melbourne, as well as small businesses nationwide. Whether youâre looking to dominate Google Business, drive results with impactful SEO, or wow customers with a stunning website, weâre here to help you shine online. Letâs put your business in the spotlight where it belongs. Ready to rise above the competition? Connect with us today and letâs take your business to the next level!
